Start shooting landscape photography for money.
While you’ll still need a bit of photographic talent under your belt, chances are that by having a strong business plan, multiple avenues of income and a good marketing strategy, you’ll be able to begin making money as a landscape photographer. Success probably won’t happen immediately but with a bit of hard work, you could turn your passion for nature into the career of your dreams.
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The rolling mountains, the cascading waterfalls, and the lush green expanses - landscapes such as these intrigue many photographers. Because in the words of noted environmentalist and photographer Yann Arthus-Bertrand, “The earth is art, the photographer is only a witness.” And many of you might find it hard to resist the call of the outdoors when it comes to pursuing your passion for photography. But whether you are a full-time professional landscape photographer or someone just testing the waters in this style of photography, the one burning question that might constantly bother you is whether your craft will also pay your bills. And here probably lies the eternal dilemma of the creative soul! If this is something that’s holding you back from picking up your gear and going out into the wild, then this blog could give you some clarity on how to make money as a landscape photographer.
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Use landscape photography to promote your business
Once you’ve figured out all the different avenues that you can use to draw in revenue, it’s important that you devise a good marketing strategy. This involves setting up your own website where you can display your landscape photography portfolio, making a business card to give out when you meet potential new clients, creating a newsletter with a mailing list and learning to use social media platforms such as Facebook, Instagram, Twitter and Pinterest to leverage your audience. Make sure that you keep up to date with the trends, like popular destinations for landscape photography, so as to keep your clientele interested.
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To get customers, go to art fairs, flea markets, or festivals. Those are the perfect places to gain local exposure and make contacts. Additionally, you could offer your landscape photos to small businesses in your city so they can decorate their establishments. Think restaurants, stores, or offices, for example.
Sell landscape photography online.
You can also partner with other landscape photographers or travel agencies on established photography workshops to get a foot into the door. Once you have a grasp of how things work, then you can look at setting up your own photo tours and workshops for your own clientele.
Aside from prints, it may be worthwhile to branch out into selling other items, such as postcards, mugs, mouse pads and T-shirts with your images. This is where online platforms such as RedBubble, CafePress, Zazzle and Society6 come into play, giving your customers the ability to tailor your landscape photography to their needs. If you prefer to take control of the entire creative process yourself, then consider producing the items yourself and selling them on Etsy.
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