Become a successful event photographer
The first step to being an event photographer is to develop a mindset that you are a business entity, not a random individual. As a business entity, you must establish your personal branding. Think about what you embody as a photographer, your mission statement, passion, and core values. These must reflect the kind of photographer you want to become.
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If you want to make a long term living from event photography, you have to promote your business constantly, over social media and on your website. The best way to learn how to do this is to read a few books on basic business and marketing and to setup a plan that you’re going to stick to
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“Make sure people know you’re at the event.” Really simple tip – I got some dress shirts embroided with my logo – and every one now knows you as the Professional Event Photographer – rather than the relative with the flash camera!
Alexis – I shoot Wedding Events Photography – https://www.acstudiomatic.com/
Choose the right photography business model for you
Occasionally, it enlightens us: “Why don’t I try and start my own photography business?. The lion’s share of failures happens for a few main reasons – unrealistic business planning, poor market research, ineffective marketing, insufficient financing and flexibility, inability to scale or sustain rapid scaling – that can be foreseen even at the very stage of planning.. It might be retro-style photography, panoramic photos, fashion, real estate, macro images, portraits, or even drone photography – just research the market and reveal what you can do better than others.. Last but not least, consider purchasing business insurance before your business is up.. A good way to. start is to come up with a specific portfolio before anything else (though it. is only possible if you have considerable experience in the niche) and. gradually promote it on social networks, Instagram, stock photo websites, etc.. That’s. when you should start scaling your business and grow day by day from a. one-person company to a bigger entity with dozens of employees and thousands of. regular customers.. Just a few facts about newsletter marketing : four of five businesses rely on the newsletter as a prior customer funnel; the number of emails is expected to surpass 4 billion in 2020; Apple and Google are constantly battling for dominance in the e-mail sector.
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But here’s where it gets tricky. Not every agency is right for you, which is why you’ll need to do deep research before choosing one. You’ll want to partner with an agency that is not only easily accessible, but also represents a community of photographers in the same niche as you.
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Make sure that you calculate all your input costs and profit margins to arrive at the prices for your photography. Research the top professional photographer/s in your area and field, but factor in the value that you bring to the table. Be flexible and have a price range. Do not undercut your competition too much to win projects and also be wary of over-pricing and losing clients. Learn the basics of how to license your images and also put together templates for contract agreements with clients.
Shoot beautiful photos that capture memories.
Have a signature shooting style to be memorable but don't forget to also break the monotony of your photos. It's better to have a variety of views or shots too. Take pictures of the surroundings and not just the people. Do shots in different perspectives and angles too: close up or wide shot, low or high angle and eye level photos. For example, if you can take aerial shots during an outdoor wedding or concert, that's great!
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After gathering the essential photos, you may start taking creative shots and using vantage points. You can re-take some of your previous shots from different angles and modes. Also, take photos of the crowd or audience to capture the mood and energy of the event.
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Lastly, the most important thing to know would be the basic rules of photography. Unless you have an inborn talent, you should bear in mind the important things when taking a picture. These include the rule of thirds, right exposure or depth of field and perspective, etc. Thank the creators of the internet because you can easily find the information online for free if you can't afford to take classes.
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